Without a doubt — email is king in modern marketing. It is the best medium to drive engagement and build relationships and ensures an impressive ROI of $38 on every $1 spent.In 2021, strategize and launch a proper email marketing campaign, and it can prove to be highly lucrative for your business. For starters, it delivers highly targeted messages to the potential customers. Secondly, it is easy to share and measure.

More importantly, email also helps with SEO as emails drive traffic to the site, improve on-site engagement, and encourage social shares. Ask any SEO team, and they would agree with us!

So if you want to make the most of email, select an email marketing service provider that helps you manage content, subscribers, and campaigns. Sure, there are many tools available in the market, and most of them have similar features. Finding one that fits like a glove is challenging.

Whether you are a startup building a new email list from scratch or an enterprise looking to switch to a new platform, this article aims to help you find "the one:"

1. ActiveCampaign

ActiveCampaign is a sales CRM platform with email marketing capabilities. With its pre-made email templates and drop-and-drag designer, creating an effective campaign is just a piece of cake if you are not tech-savvy.

You can send dynamic content and segment your subscribers for enhanced personalization. An increase in the email open rate and number of clicks is guaranteed!

Please send emails to them when they are most likely to purchase by using the triggered email feature. Meaning, you can see exactly what people do on your site and then follow up with them with targeted offers and deals.

Besides, you can schedule your emails for specific occasions, such as your customer birthdays, which can help you build a better and stronger relationship with them. ActiveCampaign also integrates with 250+ apps such as Facebook, Unbounce, and PayPal.

Its paid plans start at $9 per month (if paid yearly), making it an extremely affordable choice for new businesses.

2. Autopilot

Autopilot is a visual marketing automation software with a brilliant email marketing feature. You can create branded and personalized emails hassle-free. Its drag-and-drop feature makes it easy for amateurs to design their email campaigns or customize templates offered by Autopilot.

You can also conduct A/B split testing and ensure best-performing emails. Not only that — you can also segment your leads and customers in one place and organize them based on activity and demographics for hyper-personalized emails.

What is more, you can design and build the customer journey on the simple drag-and-drop interface and launch accurate email drip campaigns that fetch optimal results.

Autopilot integrates with many third-party apps such as Facebook, Recurly, Google Adwords, Typeform, and Pipedrive. It comes with a 30-day free trial option, and its paid plans start at $49 per month.

3. Sendinblue

What if we told you there was an email marketing software that allowed you to pay per email sent and not for the number of contacts? Well, that is how Sendinblue charges. Not just that, it also offers 30 free emails per day!

That is a fantastic deal if you are running a bootstrapped business or a solo operation. It comes with advanced analytical and reporting capabilities. Their email builder is intuitive and has a drag-and-drop editor that allows you to finalize the look n' feel of the email quickly.

Do you want to send an SMS? You can do that and communicate directly with your target customers on their hand-held devices. This is included in every plan!

Besides, set up trigger-based emails or send transactional messages such as newsletter subscription confirmation, shipping notification, legal updates, or invoice emails. Start using Sendinblue for free or sign up for its paid plan that starts at $25 per month and smash your email marketing goals!

4. Moosend

How does sending an unlimited number of emails to up to 1,000 contacts for free sound? Unbelievably good, right? Well, Moosend does it. Feel free to upload your email designs or customize either of the templates available on the platform.

Moosend also comes with a device-responsive feature, making your emails perfect for the desktop, mobile, and tablet. You also get to preview your campaigns on different devices before sending or scheduling them.

Not only that — you can run spam and delivery tests to ensure your contact lists receive your emails. This keeps your deliverability rate pretty high and saves your emails from landing in the Spam folder.

But perhaps, we should also talk about Refine — the real-time subject line AI optimization tool — that provides a list of recommendations to help you draft more compelling subject lines and boost your click-to-open rate in the process.

If you are still setting your email marketing frequency, then use its free-forever plan until you are comfortable exploring other features. Its paid plan starts from $8 per month, making Moosend one of the most affordable email marketing tools available on the market.

5. Benchmark

Known for its multilingual customer support and a simple drag-and-drop email editor, Benchmark has made a name for itself in the email marketing industry. It allows you to edit design elements, such as text or links, by clicking on them.

The tool gives you access to personalization that helps increase click-through rates. The "preview email" function is also quite useful — especially when you want to check how your email looks on the desktop, although it does not have a mobile device preview.

When it comes to automation, you can send necessary trigger-based emails — a free plan's functionality. Benchmark also enables you to maintain a contact list hygiene with list management tools.

Its free plan allows you to send 250 emails per month to unlimited subscribers. To access its advanced features, sign up for its paid plan starting from $15 per month.

6. MailerLite

Unlike other tools that promise lots of extra functionalities and add-ons, MailerLite prefers to stick to the essentials.

It has a simple drag-and-drop editor, making it easy for even an amateur to design a high-quality message. You can segment your contact lists to send personalized messages and even check your campaigns' performance through A/B testing.

The significant part is it offers 12000 free emails per month for up to 1000 contacts — this comes as a part of a free trial package. Its paid plan starts from only $10 per month.

7. Rejoiner

If you want to maximize your CLTV and reduce your cart abandonment rate, Rejoiner gives you all the email marketing tools you need to do so. Combine purchase history, marketing interactions, and catalog data of each customer or prospect to make a complete profile.

That way, you can send hyper-personalized emails to them and even trigger-based emails — e.g., birthday wishes, price drop, cart abandonment, and win-back. Not only this — you can also segment contact lists and send emails for higher open rates.

You can create visual workflows to include every touchpoint of the customer journeys and take action on every conversion opportunity. Its paid plan starts at $95 per month.

Summing it up

So you see — for an effective and fruitful email campaign, the importance of email marketing software is unquestionably high. Therefore, choose one as per your requirements and scale up your business efficiently. Which one would you pick from the list, though?