Built by a technical operator, not a generic agency.

The short version

WebbROI started as a Squarespace web development shop. Over ten years and 100+ sites, we got deep into the platform — custom plugins like the Universal Filter, code injection, and the developer platform. But the web shifted under everyone: buyers started asking AI for recommendations instead of scrolling Google.

That shift is the whole bet now. SEO got you found in Google. AEO gets you cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews. We retooled the agency around it.

Why we migrated our own site

To prove the point, we measured webbROI itself on Squarespace: a 1.24MB JavaScript bundle on every page, 14.5s mobile LCP, no blog content API, and an image loader that broke under Cloudflare caching. Squarespace had become the ceiling.

So we rebuilt it on Astro + Cloudflare Pages — zero-JS by default, full schema control, a curated llms.txt, and an automated posting pipeline. This site is now our live AEO and performance lab. What we prove here, we ship to clients.

What we still do on Squarespace

Everything. We build, optimize, and plugin Squarespace sites for clients daily. Squarespace is excellent for speed-to-launch and managed hosting. We only recommend migration when a client hits the same performance or AEO ceiling we did — and when they do, we know exactly how to get them out.

Local, with national reach

We work with clients across the US. If you want to talk AEO, migration, or a new build, get in touch.