Selected work
Sites, plugins, and experiments.
A selection of WebbROI builds and platform experiments across Squarespace, Astro + Cloudflare, and custom plugin development.
AEO Migration
webbROI — Squarespace → Astro + Cloudflare
Migrated this very site off Squarespace 7.0 to Astro + Cloudflare Pages. 1.24MB JS → ~0, 14.5s LCP → sub-1s, full AEO control.
Plugin
Universal Filter for Squarespace
Custom multi-facet filtering and sorting plugin for Squarespace 7.0 and 7.1 — works across collections without touching templates.
Squarespace
100+ Squarespace builds
A decade of Squarespace websites for small businesses — design, development, custom code, and plugin integration.
Experiment
AEO + Cloudflare sandbox
Live lab testing llms.txt variants, AI-crawler policy, Speed Brain, edge caching, and an automated blog posting pipeline.
More case studies coming. Want to be one?