What Is Google My Business & Why Do I Need It?

One of the best and most useful SEO-related tactics you can do is not only free, but also gives you a lot of control over how your company is presented on Google itself, which is the largest search engine by a wide margin. Of course, we are talking about creating a Google My Business listing. But what exactly is Google My Business and why should you use it?

2020 Inbound Marketing Trends Your Small Business Can Use

2020 Inbound Marketing Trends Your Small Business Can Use

Creating a strong inbound marketing strategy is a balancing act. It needs to be attractive enough to stand out in the noise without being too pushy or disruptive. You want to compel people to engage with your content while feeling empowered that it's solely their choice.

Top 10 Email Blast Best Practices

An email blast is a way to send a single email message to a large group of subscribers in your mailing list. These are very effective for businesses to create sales funnels and bloggers leverage them to generate more traffic towards their blog. If you’re looking for tips…

Outreach Boosters - Blogger Outreach Tools for Newbie Marketers

I know that running a blogger outreach campaign can be a tiresome and long process. So, to help you, fellow bloggers out, I have prepared a neat selection of tools that help streamline your outreach campaign and improve your results.

Some of these are helpful at all stages of running outreach campaigns and some are more function-specific. But there’s one thing they have in common: they’re extremely helpful.

Why Marketing Agencies Need To Regularly Audit Their Clients

If you work in a marketing agency (or even run one), then you might get caught up in the process of trying to optimize delivery — and spend the rest of your time on the prowl for new clients, hoping to put together pitches so compelling that they can’t be resisted.
Here’s why it’s a task that fully warrants a strong place on every marketing agency’s list of priorities:

5 Ways To Grow Your B2B Ecommerce Business Faster

B2B business is about the slow build, making it inherently difficult to rush, so trying to force growth is likely to work against you — but that doesn’t mean you can’t hurry things along by optimizing your value proposition, building the right connections, and making the most of the enthusiasm and goodwill you’ve earned from your existing customers.