Ultimate Local Search Ranking Guide

Local Search Optimization is one of the fastest expanding aspects of search engine optimization.  Google continues to increase the importance of "local" as was seen last year by their vast improvements to Google Places and the change in search results when looking for services in general.

Change from HTTP to HTTPS in Facebook

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A somewhat recent, but overlooked change made by Facebook was allowing people to migrate their Facebook accounts to run in HTTP vs. HTTPS. The short explanation, it makes accessing your Facebook account much more secure. HTTPS stands for HTTP Secure.

Ten Key Perfect Landing Page Features

Formstack and KISSmetrics provided this great infographic with a breakdown of ten key features for the perfect landing page. Some of their Ten Key Landing Page Features to optimize are: Page headlines and ad copy, Clear and concise headlines, impeccable grammar, and taking advantage of trust indicators.